Scan meals with your camera. Log workouts in seconds. Let AI generate your session. Track personal bests. A coach that actually knows you — and remembers everything.
Most fitness apps use the word "AI" loosely. Hale uses Claude — the same model trusted by researchers and professionals — to give you coaching that genuinely understands your history, your goals, and your life.
Hurt your shoulder a fortnight ago? Claude knows, and programmes around it — without you having to repeat yourself every session.
Every exercise, every macro target — your coach explains its reasoning. You understand your programme, not just follow it blindly.
"I'm shattered today." Your programme gets rebuilt on the spot. No rigid templates. No starting over.
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Every feature feeds every other. Log a meal and your coach adjusts tomorrow's advice. Hit a PB and it programmes progressively. Everything compounds.
Point your camera at any plate. Hale estimates calories, protein, carbs and fat in seconds — no barcode needed, no scrolling a food database. Just point and log.
Ask your coach to plan today's session. It writes a full programme — exercises, sets, reps, weights — based on what you've been doing, what worked, and what needs a rest.
AI trainerEvery new weight PB gets a gold badge. Every consecutive training day adds to your streak. The app makes progress visible, tangible — and genuinely addictive.
Your coach reads your full history before every conversation. Injured last week? It already knows. Didn't sleep well? Tell it. Every reply is tailored to your actual situation.
Claude AILog meals manually, by photo, or tap "log again" to instantly repeat a previous meal. Your calorie and protein targets are yours — not lifted from a generic calculator.
NutritionStart typing and Hale suggests from 186 exercises across every category. Not in the list? Add your own. Every set, rep and weight remembered for your coach to use.
TrainingVisual trends over weeks and months. Your coach spots plateaus before you do, explains what's happening, and adjusts your programme — not just your macros.
ProgressGoals, equipment, injuries, dietary preferences, coaching style — all set on signup and editable anytime. Every conversation, every programme, adapts to the real you.
PersonalOpen Hale to a personal check-in — today's focus, last week's trends, what your coach wants you thinking about. Sets the tone before you've left the house.
Daily coachingNo downloads. No storage warnings. No "only on iOS". Open Hale on any device and pick up exactly where you left off.
Goals, experience, equipment, injuries, diet, schedule. Three minutes. This is what makes your coach yours from day one — not day thirty.
Claude builds your first week based on your profile. Log your workouts and meals — the more context it has, the sharper the coaching gets.
Tired today? Say so. Want to know why you're doing an exercise? Ask. Changed your goal? Tell it. Your programme adapts in conversation, not buried in settings.
No App Store. No downloads. Hale is a web app — install it to your home screen in seconds and it works just like a native app, even offline.
Open app.hale.fitness in Safari (iPhone) or Chrome (Android)
Tap the Share button, then "Add to Home Screen"
Hale appears on your home screen — tap to open like any app
| Feature | Hale | MyFitnessPal | Fitbod | Whoop |
|---|---|---|---|---|
| Real conversational AI | Partial | |||
| Remembers past sessions | ||||
| Explains its reasoning | ||||
| Meals + workouts in one app | Nutrition only | Training only | Recovery only | |
| Photo meal scan (AI macros) | Premium only | |||
| Personal bests & streaks | ||||
| Adapts to injury & fatigue | Partial | |||
| Monthly price | £9.99 | £15.99 | £12.79 | £25+ |
"I've tried MyFitnessPal, Fitbod, even a personal trainer. Hale is the first thing that genuinely feels like it knows me. I asked why my macros changed and it explained my metabolism had adapted. Nothing else does that."
"It remembered I'd hurt my knee and adjusted my leg session without me having to ask. No other app does that. It genuinely feels like having a coach in your pocket — one that was paying attention."
"£9.99 for what feels like a real coach? I was sceptical. The first week changed my mind. It tracks everything, explains everything, and it's genuinely cheaper than anything else I've tried."
One plan. Everything included. No paywalls, no upsells, no data brokerage. Less than your gym's monthly smoothie.
Full access, no card needed. See if it's right for you.
Everything you need to feel well, move well, and live well — with a coach that actually knows you.
14 days free, then £9.99/month. No hidden fees.
14 days free, no card required. Takes 2 minutes to set up.